While they may have declined in popularity, Christmas cards still hold a special place in the festive season.
They’re a tangible way to connect with loved ones, spreading warmth and cheer through the post.
But where did this tradition come from? And is it still popular in today’s digital age?
Here, the Christmas.co.uk team examines the fascinating history of Christmas cards in the UK, with a look at the reasons behind sending them, and discover where to find the perfect card to express your festive spirit.
A penny for your thoughts: The history of Christmas cards in the UK
The tradition of sending Christmas cards can be traced back to Victorian England.
In 1843, Sir Henry Cole, a civil servant, commissioned an artist called John Callcott Horsley to create a card to send to his friends.
With a festive scene on the outside, the first Christmas card had a simple slogan on the inside: “A Merry Christmas and a Happy New Year to You.” It was an instant hit, and the idea quickly caught on.
These early cards were quite expensive, costing a shilling each (roughly equivalent to £6 today!).
However, with the introduction of Penny Black postage in 1840, sending greetings became more affordable, leading to a surge in the popularity of Christmas cards.
Early Christmas card designs often featured religious scenes or Victorian imagery like robins, holly and snowy landscapes.
As printing technology advanced, cards developed to be more elaborate and affordable.
By the 20th century, Christmas cards became a mainstream phenomenon, a way for to connect with their loved ones near and far during the festivities.
Why people send Christmas cards (and why you should too!)
Even in our digital age, Christmas cards hold a special charm. Here’s why you should take the time to buy, write and send them:
- Personal touch: A handwritten message on a Christmas card goes a long way. It shows your loved ones you’re thinking of them and adds a personal touch that a digital message can’t replicate
- A keepsake: Unlike emails or texts, Christmas cards become cherished keepsakes. Recipients can revisit the card year after year, remembering the sentiment behind it
- Spreading Christmas cheer: Sending a Christmas card brightens someone’s day. It’s a small gesture that can bring a smile to someone’s face and contribute to the overall festive spirit
- Supporting charities: Many charities sell Christmas cards, allowing you to spread festive joy while contributing to a good cause
- Connecting across generations: Sending Christmas cards helps maintain connections with older relatives and friends who may not be as tech-savvy. And young people and children will love them too!
Christmas card etiquette: A guide to festive politeness
Sending Christmas cards is a lovely tradition that allows us to connect with loved ones – but it’s important to follow a few simple rules of etiquette to ensure your cards are well-received.
Timing is everything
Early bird: While it’s tempting to send cards early, aim to post them in mid-December. This ensures they arrive before Christmas but avoids overwhelming the Royal Mail
Late arrivals: If your cards arrive after Christmas, don’t worry! A belated Christmas card is still a thoughtful gesture.
Who to send cards to
Close family and friends: Prioritise sending cards to those closest to you, such as immediate family, close friends and neighbours
Work colleagues: Consider sending cards to colleagues you’re particularly close with or to your entire team if it’s customary in your workplace
Acquaintances: You may choose to send cards to acquaintances, but it’s not strictly necessary.
We also think it’s a good idea for Christmas cards to be sent by businesses to their customers and suppliers.
Also, individuals should consider sending cards to cleaners, milkman etc – essentially, those people you have regular contact with who provide a service throughout the year.
Card selection and personalisation
Personal touch: Take the time to write a heartfelt message inside your card. A personalised message shows that you care and adds a special touch
Appropriate designs: Choose cards that reflect the recipient’s interests or sense of humour. For example, a funny card for a friend or a more traditional card for a grandparent.
Postage and ‘Thank-You’ notes
Proper postage: Make sure that you pay the proper stamp rates for your card – especially if it’s heavier or larger than normal cards because the recipient will have to pay extra to receive it
Thank-You notes: While not strictly necessary, sending thank-you notes for particularly thoughtful or personalised cards is a kind gesture.
By following these simple guidelines, you can ensure that your cards are both well-received and a source of festive cheer.
Where to buy festive cards in the UK
As the festive season approaches, many of us begin thinking about spreading some festive cheer.
Whether you prefer classic designs, personalised messages, or humorous illustrations, there’s a Christmas card out there for everyone.
Here are some tips to help you buy:
The early bird gets the worm: Start your festive card shopping early to avoid last-minute rushes and potential stock shortages
Consider eco-friendly options: Look for cards made from recycled paper or sustainably sourced materials
- Shop local: Support local businesses by purchasing cards from independent shops or local artisans.
By exploring these options, you can find the perfect Christmas cards to suit your style and budget.
High Street retailers
- Card Factory: A popular chain store offering a wide range of affordable Christmas cards
- WHSmith: A versatile retailer that stocks a variety of Christmas cards, from traditional to contemporary designs
- Sainsbury’s, Tesco and Asda: Supermarkets often have a good selection of Christmas cards
- Poundland and B&M: These discount stores offer budget-friendly Christmas cards, perfect for those looking for a bargain.
Other retailers
- Paperchase: This retailer is renowned for its stylish and unique stationery, including a wide selection of cards
- Amazon: A one-stop shop for everything, Amazon offers a vast selection of Christmas cards from various sellers, including personalised, funny and luxury options
- Not on the High Street: Discover unique and handcrafted cards from independent sellers.
Don’t forget too that many charity shops sell cards – which is a great way to support a good cause while spreading festive cheer.
From High Street to Online: Buying Christmas cards
Pic: Moonpig
We think it’s worth exploring the potential outlets for buying Christmas cards because there’s such a wide range available.
One reason is that you can order your card, and some platforms – such as Moonpig and Funky Pigeon – will send it to the recipient directly.
Whether you prefer classic designs, quirky humour, or something truly extravagant, you’ll find the perfect card for everyone on your list:
Personalised cards: Add a special touch with personalised names, photos or messages from the likes of Papier and Vistaprint
Photo Christmas cards: Turn your favourite family photos into festive greetings – which will always raise a smile! use Snapfish and Vistaprint
- Luxury Christmas cards: Impress with high-quality materials and elegant designs from Fortnum & Mason or Papier
- Funny Christmas cards: Lighten the mood with hilarious Christmas puns and witty illustrations – try Scribbler for these
- Corporate Christmas cards: Find a wide selection of designs suitable for sending greetings to clients and colleagues. Visit Vistaprint or Moo.com for more information
- Moonpig Christmas cards: This online retailer offers a vast selection of cards, from cute and cuddly to personalised and playful – they will also post your cards for you
- Funky Pigeon: Lots of funny and creative cards to personalise and they have an option to post for you
- Victorian Christmas cards: Find reproductions of classic Victorian cards for a touch of nostalgia – Amazon has a wide selection
- Charity Christmas cards: Support a worthy cause while sending festive greetings so buy yours from Help for Heroes or Save The Children.
When are the last posting dates in the UK?
Thankfully, Royal Mail publishes a list of last posting dates for first- and second-class mail, along with international and HM Forces dates.
There’s also a useful link to find out when other countries have their last posting dates for delivery and for those sending parcels, you’ll need the Parcelforce Worldwide site.
The future of festive greetings: Will Christmas cards survive?
In a world dominated by digital communication, many wonder if the tradition of sending Christmas cards will survive.
While there’s no doubt that email and social media greetings have become commonplace, cards offer a unique experience that digital messages can’t replicate.
For one thing, we think that the tangible nature of a Christmas card, the feel of the paper, and the handwritten message create a lasting impression.
It’s a tactile experience that connects us to our loved ones in a way that digital communication simply can’t.
Alternatives to sending traditional cards
While traditional cards remain popular, there are other ways to spread festive cheer:
- E-cards: For those who prefer a digital option, e-cards offer a convenient and eco-friendly way to send festive greetings. Many websites offer a wide range of designs, from funny to sentimental
- DIY cards: Get creative and make your own cards using recycled materials, paints or stamps. This is a fun activity for families and can add a personal touch to your greetings
- Charity donations in lieu of cards: Instead of sending cards, consider donating to a charity in the name of your loved ones. This is a thoughtful gesture that can make a real difference.
Buying and sending Christmas cards in the UK
Whether you choose traditional cards, e-cards or a combination of both, the most important thing is to spread love and joy during the festivities.
By taking the time to send a greeting, you can brighten someone’s day and strengthen your relationships.
So, this year, let’s keep the spirit of Christmas alive by sending heartfelt messages, whether they’re on paper or pixels!
